This week it was announced that radio host and author Charlamagne Tha God has successfully inked a partnership with iHeartMedia to launch the Black Effect Podcast Network, anchored by his own popular syndicated radio show The Breakfast Club.
According to CNN, the new network which is slated to debut this fall with 18 podcasts on iHeartRadio and other podcast platforms will be curated by Charlamagne.
“I thought ‘Why can’t we do that with a Black podcast network,’” the popular radio host recalled to CNN in a recent interview.
iHeartMedia has reportedly positioned the venture to become, “the world’s largest podcast publisher dedicated to Black listeners and voices in Black culture.”
Not surprisingly, a replay of Charlamagne’s nationally syndicated radio show, The Breakfast Club – which averages over 4.5 million weekly listeners and is syndicated by iHeartMedia’s Premiere Networks – will be the Black Effect Podcast Network’s flagship show.
“Blackness has an immediate, culture-shifting effect on everything,” the 42-year-old said in a statement.
“Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
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He added that his ultimate vision is “to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them.”
He also noted that much of his lineup will be hosted by women as he’s “always been surrounded by nothing but Black women, personally and professionally.”
“It’s just about being intentional, like actually being intentional with the voices that we choose to put on various platforms and just being intentional about empowering the voices that need to be heard,” he concluded. “Shut up, get out of the way and let Black women lead and that I truly believe they’ll take us to the promised land.”
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